Pleat (copper)
SELF-PRODUCED
2016
CREATING INDIVIDUALITY WITHIN SERIAL PRODUCTION
The Pleat pitcher is part of a speculative project that depicts a rejection of the dominant aesthetic model based on uniformity and standardization that our material world has been subjected to during the last century. The object of this investigation was how to create unique products out of the same industrial production process, generating more soulful objects capable of generating stronger emotional bonds with their owner.
IN PRAISE OF IMPERFECTION
The Pleat pitcher is shaped by a simple gesture, a clear and powerful tweak that deforms a perfect cylinder, generating all at once its meaning, function and expression. With one pull of the cylindrical body, a spout is formed. Whilst creating a highly functional piece, this action reveals the strength and simplicity of the pitcher.
DESIGNING MORE HUMAN AND MEANINGFUL WAYS OF MANUFACTURING
Pleat is produced through a completely new industrial technique and new tools that enable the creation of unique outcomes through the same serial, automated manufacturing. During this process, a degree of highly controlled freedom is provided to the material, for it to behave in its own natural way and generate unique wrinkles every time, making each piece a matchless object. Moreover, the production process remarkably strengthens the whole structure, enabling a reduction of the material thickness to a minimum.
GENERATING A MORE THOUGHTFUL AND EMOTIONAL MATERIAL WORLD
These objects speak about the necessary balance between perfect and imperfect, between the control applied and the freedom provided. The project aims to use the great power of our mass-production tools and bend it in our favour, in order to instil uniqueness, expressiveness and soul in the objects that surround us. Ultimately, the purpose is to enrich our everyday experiences and stimulate stronger emotional bonds between the object and the person, expanding the object’s lifespan.
